WXD is the portfolio of DanThorpe, Design Director.
WXD is the portfolio of DanThorpe, Design Director.
Alfredo Vignale was one of the 20th centuries most celebrated automotive designers, he designed Alfa Romeo, Ferrari, Maserati and Lancia. In 2015 Ford launched the Vignale brand as a luxury sub-brand of Ford. The Cars are visually distinct from regular Ford products and have an improved dealership experience and exclusive services. I worked on developing a luxury look and feel for these new models. We produced a website to announce their arrival and later a bespoke template for Ford.com and the in store touch table experience.