WXD is the portfolio of DanThorpe, Design Director.
WXD is the portfolio of DanThorpe, Design Director.
Over the last five and a half years I’ve been the brand guardian for Ford of Europe. this has involved constant communication with the twenty three markets, and working very closely with our production hubs across Europe. We have worked tirelessly to ensure Ford speaks many languages but with only one voice.
Brands should evolve. The most radical example of that was the launch of the Trustmark. Working closely with Detroit. We took the Ford script and began using it outside of the oval. Complimenting our hero nameplate.
Paul Rand famously tried to redesign the Ford logo in 1966. His design was ultimately rejected. So I thought I’d have a go. I really like how the classic script works as a single line.