The Trust Mark
Brands should evolve. The most radical example of that was the launch of the Trustmark. Working closely with Detroit. We took the Ford script and began using it outside of the oval. Complimenting our hero nameplate.
Paul Rand famously tried to redesign the Ford logo in 1966. His design was ultimately rejected. So I thought I’d have a go. I really like how the classic script works as a single line.