WXD is the portfolio of DanThorpe, Design Director.
WXD is the portfolio of DanThorpe, Design Director.
The New Ford focus launch was a huge responsibility. I worked for four months in a team with our head of copy to deliver the product films. We produced three main product themes around Comfort and Convenience, Driving Experience and Utility. We also produced various cut down versions and set of Films showcasing FordPass and Sync 3. This was supported by DOH and social assets.